Skip Links

2011: A year in review

Go to ahold.com

Powerful brands,
leading positions

We continue to build our strong brands in Europe and the United States - offering customers great value and a convenient shopping experience.

  • Albert Heijn

    Number of stores:
    856
    Market area:
    The Netherlands, in Europe
    2011 performance highlights:

    In 2011, Albert Heijn continued to upgrade its regular supermarkets, roll out its new store format, and develop its own-brand assortment, launching a wider, updated range of convenience-based fresh products.

    Ahold expanded into Belgium with supermarkets under the Albert Heijn brand.

    Albert Heijn's XL format achieved a record high rating by customers.

    "Appie," Albert Heijn's digital personal shopping assistant, was named best service application in the Netherlands and had 400,000 unique users per week by the end of 2011.

    Albert Heijn and the Dutch industry healthy food foundation ("Ik Kies Bewust") together developed new nationwide healthy food choice logos in the Netherlands.

  • Etos

    Number of stores:
    536
    Market area:
    The Netherlands, in Europe
    2011 performance highlights:

    Customers voted Etos among the 10 most customer-friendly companies in the Netherlands and the company was also voted best drugstore in the Netherlands for the third time.

    In 2011, Etos again succeeded in growing sales.

    Employees and customers celebrated Etos' 80th anniversary.

  • Gall & Gall

    Number of stores:
    554
    Market area:
    The Netherlands, in Europe
    2011 performance highlights:

    In 2011, Gall & Gall ran several successful promotional campaigns focused on value and continued to grow sales.

    Customers voted Gall & Gall among the 10 most customer-friendly companies in the Netherlands.

    The company launched a new own-brand line containing a full range of more than 40 products, from wine and port to whiskey and gin, at competitive prices.

    During the year, Gall & Gall continued the roll-out of its new store format.

  • albert.nl

    Market area:
    The Netherlands, in Europe
    2011 performance highlights:

    2011 was another year of strong sales growth for the company.

    During the year, albert.nl made nearly all 430 sustainable products from Albert Heijn's AH puur&eerlijk (responsible choice) range available online.

    The albert.nl brand celebrated its tenth anniversary in 2011.

  • Albert / Hypernova

    Number of stores:
    306
    Market area:
    The Czech Republic and Slovakia, in Europe
    2011 performance highlights:

    Albert, along with Hypernova, makes up the Albert / Hypernova operating company.

    The program Albert / Hypernova started in 2009 to improve its commercial proposition, restructure, take costs out of the business, and move to a single brand in the Czech Republic has enabled the company to increase profitability.

    Albert launched a new compact hypermarket format in 2011, designed to provide an easy and convenient shopping experience along with a great assortment of food and non-food products at low prices every day.

    The company also donated more than €200,000 to the Albert Charity Foundation, which supports families, promotes health, and helps individuals in need in the Czech Republic.

  • Albert / Hypernova

    Number of stores:
    306
    Market area:
    The Czech Republic and Slovakia, in Europe
    2011 performance highlights:

    Hypernova, along with Albert, makes up the Albert / Hypernova operating company.

    The program Albert / Hypernova started in 2009 to improve its commercial proposition, restructure, take costs out of the business, and move to a single brand in the Czech Republic has enabled the company to increase profitability.

    Albert launched a new compact hypermarket format in 2011, designed to provide an easy and convenient shopping experience along with a great assortment of food and non-food products at low prices every day.

    The company also donated more than €200,000 to the Albert Charity Foundation, which supports families, promotes health, and helps individuals in need in the Czech Republic.

  • ICA

    Number of stores:
    2,248 retailer-owned and company-operated retail food stores
    Market area:
    Sweden, Norway, Estonia, Latvia, and Lithuania, in Europe
    2011 performance highlights:

    In 2011, ICA Sweden ran a series of successful price campaigns with a focus on own-brand products.

    ICA Sweden continued to broaden its offering, opening new Cura pharmacies and ICA To Go convenience stores.

    ICA Norway introduced a business plan to develop synergies and accelerate the company's goal of achieving positive results.

    Rimi Baltic recovered and achieved the same profitability level it had before the start of the financial crisis in 2008. The company is actively focused on strengthening its fresh food offerings, own-brand products and price perception.

  • Pingo Doce (JMR)

    Number of stores:
    371
    Market area:
    Portugal, in Europe
    2011 performance highlights:

    In 2011, JMR continued to focus on its commercial proposition, emphasizing its own-brand and perishable products, and communicating about its competitive pricing.

  • Stop & Shop

    Number of stores:
    Stop & Shop New England operates 217; Stop & Shop New York Metro operates 183
    Market area:
    Stop & Shop New England: Connecticut (except Fairfield County), Massachusetts, New Hampshire, and Rhode Island, in the United States; Stop & Shop New York Metro: Connecticut (Fairfield County), New York, and New Jersey, in the United States
    2011 performance highlights:

    New technology tools were launched to make shopping easier. The Stop & Shop divisions introduced two mobile applications - one that lets customers view their circular, loyalty card account and more using their smartphones, and Scan It! Mobile, which enables customers to use smartphones to scan their groceries, tally their orders, receive personalized savings and checkout – while they shop.

    Stop & Shop New York Metro division acquired five stores in the New Jersey Shore area and three stores on Staten Island.

    Stop & Shop New England division opened a new concept supermarket in Chelmsford, Massachusetts, with services that include a pick-up point enabling customers to order groceries online and pick them up at the store without leaving their cars.

    The divisions continued their strong commitment to supporting local charities and fundraising initiatives throughout the year with total charitable donations of $17 million at the Stop & Shop New England division and $5 million at Stop & Shop New York Metro.

  • Giant Landover

    Number of stores:
    173
    Market area:
    Virginia, Maryland, Delaware, and the District of Columbia, in the United States
    2011 performance highlights:

    In 2011, Giant Landover remodelled eight stores, outsourced its dry grocery warehouse and celebrated its 75th anniversary.

    The impact of the major store remodelling program, "Project Refresh," that was successfully completed last year, enabled the division to grow market share in a competitive market. This was further supported by Giant Landover's increased focus on its fresh assortment and successful customer loyalty programs, including Gas Rewards.

    Along with Stop & Shop, Giant Landover launched a mobile application that lets customers view their circular, loyalty card account and more using their smartphones.

    Giant Landover donated more than $8 million in its local markets to fight hunger, improve the quality of life for children, and build healthier communities.

  • Giant Carlisle

    Number of stores:
    Giant Carlisle 183
    Market area:
    Pennsylvania, Virginia, Maryland, and West Virginia in the United States
    2011 performance highlights:

    Giant, along with Martin’s, makes up the Giant Carlisle division.

    Giant Carlisle opened its first store in the city of Philadelphia and partnered with Peapod to offer online shopping to customers in the surrounding area.

    The division further developed its formats, introducing a new, more compact supermarket format in Mount Joy, Pennsylvania, that offers a full assortment of products and services in a smaller footprint.

    As part of its focus on further improving its own-brand offering, Giant Carlisle introduced new packaging that better reflects the strength of its consumer brand and unifies the brand across the store.

    Giant Carlisle built upon its support of local communities in 2011, raising over $20 million in charitable donations during the year.

  • Giant Carlisle

    Number of stores:
    Giant Carlisle 183
    Market area:
    Pennsylvania, Virginia, Maryland, and West Virginia in the United States
    2011 performance highlights:

    Martin’s, along with Giant, makes up the Giant Carlisle division

    Giant Carlisle opened its first store in the city of Philadelphia and partnered with Peapod to offer online shopping to customers in the surrounding area.

    The division further developed its formats, introducing a new, more compact supermarket format in Mount Joy, Pennsylvania, that offers a full assortment of products and services in a smaller footprint.

    As part of its focus on further improving its own-brand offering, Giant Carlisle introduced new packaging that better reflects the strength of its consumer brand and unifies the brand across the store.

    Giant Carlisle built upon its support of local communities in 2011, raising over $20 million in charitable donations during the year.

  • Peapod

    Market area:
    Connecticut, District of Columbia, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, and Wisconsin, in the United States
    2011 performance highlights:

    In 2011, Peapod was again able to grow sales by double digits in its existing markets.

    In 2011, Peapod expanded into Philadelphia, Delaware and Southern Montgomery, Pennsylvania counties, serving customers in the Giant Carlisle market area for the first time.

    The company moved further into Manhattan, now serving its Midtown, Upper West Side, and Upper East Side neighborhoods.

    Peapod achieved a significant milestone in 2011 when it delivered its 20 millionth order. The company celebrated this with an online food drive and sweepstakes.