Our strategy to reshape
retail at Ahold
Our six strategic pillars
We have six priority areas designed to reshape the way we do business and drive growth. Known as Ahold’s strategic pillars, the first three are focused on creating growth and the second three on how we are enabling growth.
Click on the arrows to read more about each.
Increasing customer loyalty
We want our businesses to be our customers’ favorite place to shop, and to have them recommend us to their family and friends. Our businesses are winning the hearts and minds of our customers by understanding them better than anyone else and by giving them what they want. We are becoming more personal in how we communicate with our customers, and in the products, services, and shopping experience we offer them.
Broadening our offering
We are broadening our offering by growing our online business, developing different formats and expanding our assortment. We are accelerating the growth of our online businesses so our customers can shop how, when, and where they want - and have their order delivered at home or collect it from dedicated pick-up points. We continue to operate successful supermarket formats, while developing our small-format business to better serve our customers’ needs. We are expanding our assortment and introducing new and innovative own-brand products that keep customers coming back to our stores.
Expanding our geographic reach
Ahold and its businesses are actively looking for growth opportunities in our existing markets to enable us to further leverage the scale of our current operations. We are also moving into adjacent markets. At the same time we continue to look for opportunities to expand into new geographies where we can achieve sustainable profitable growth.
We are building a culture of simplicity by continuously finding new ways to do things more simply. We are also taking advantage of our strengths, scale, and resources as an international company. We are leveraging our global capabilities and working to have more common processes and systems across our businesses, based on our operating model: the Ahold Retail Model. This makes it easier for us to integrate new businesses and move into new markets. Simplicity is helping us lower costs, reduce risks, and do things faster.
We care about the future and want to be the responsible retailer wherever we operate. All of our businesses believe in playing a responsible role when it comes to our customers’ health and well-being, the sourcing of the products we sell, our impact on the environment, the communities we serve, and the people we employ. We have clear and ambitious corporate responsibility targets. We are further embedding corporate responsibility in our businesses and engaging the 218,000 employees who bring our corporate responsibility strategy to life.
Our businesses are all about people. We have great people who love what they do and do it well. We continue to make sure we attract and engage the best talent in the industry and focus on their development. We already have a strong workforce and continue to develop the skills and capabilities of the group to help us achieve our growth ambitions. We also nurture diversity and the transfer of skills and knowledge across the business.